Playback speed
×
Share post
Share post at current time
0:00
/
0:00
Transcript

Leadership vs. Management - What it means to make a difference

The world-renowned marketing and leadership author Seth Godin talks about the difference between leadership and management, the confusion surrounding them, and why the world needs more leaders.

Key Points:

• Management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation.

• You should strive for excellence. Producing something truly great is the only way to build competitive advantage because sophisticated robots, artificial intelligence, and low-paid labor will handle the trivial job of assuring quality.

• You should focus on “soft skills” which are actually “real skills”. Those are the characteristics that differentiate a potential employee from a robot.

• Effective leadership can help companies navigate difficulties and failures, and eventually find successful processes to get forward.

Questions to consider:

How can you become more of a leader than a manager?

• How can you and your organization strive for excellence instead of just quality?

• Are you focusing on real skills?

• How can you make better processes in order to fail more efficiently?