How to Build a Brand

As marketers, we've been doing it all wrong. Here's how to get it right.

Most brands miss the mark. They chase tactics instead of understanding the customer. Don't be one of them. Gary reveals the ONE thing that will transform your marketing: empathy. It starts with asking, "Will the person on the other side actually like this?" Most brands are struggling to reach customers today. They rely on outdated assumptions and yesterday's tactics instead of focusing on the consumer. This lack of empathy is why so many companies fail. Gary Vaynerchuk, CEO of Vayner Media believes there is not enough emphasis on the actual consumer in marketing. Brands need to start caring and respecting people's time. The question you should always ask is "Will the person on the other side actually like this?" Gary shares strategies for connecting with your audience in an era of short attention spans and information overload. He explains why listening is the number one strategy before you start talking. Social media provides invaluable consumer insights - pay attention to what people are complaining about. Tell compelling stories that come from the heart. Success requires patience and a long-term vision. Build trust and a reputation over years, not days. Ironically, focusing on leaving a legacy versus short-term results will lead to greater profits because you'll build a stronger foundation. Stop chasing tactics. Start with empathy. Let us show you how to transform your marketing by truly caring about your customers.

Get it on YouTube